Online knitting brand Stitch & Story launches

 

October sees the launch of Stitch & Story, an online knitting brand designed to inspire people to knit. Stitch & Story offers DIY knitting kits with online tutorials and fashion-forward patterns. The brand also supplies 100% natural yarns and organise knitting workshops to meet the demand for those that want to learn the craft. Each DIY knitting kit includes branded yarns, needles, instructions and a pattern. The website goes live on October 24 and targets stockists at independently curated gift shops, haberdasheries and department stores.