Cult LA sunglasses brand Crap Eyewear has appointed The Clear Agency to handle its UK sales and PR. The independent unisex sunglass brand was created in reaction to an expensive, and often all too serious eyewear market. Crap Eyewear creates quality sunglasses that are design driven, fashion forward and accessibly priced at £50 a pair. Immersed in the rich countercultures of Southern California, Crap is deeply rooted in LA’s music, fashion, skateboarding and surfing scenes – all frequently referenced by the brand’s cool-kid aesthetic. Crap Eyewear will launch in the UK at majors and select independents in February 2016.

www.crapeyewear.com
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