Superdrug announces exclusive launch of One Direction cosmetics

 

Superdrug announces the launch of a new make-up collection inspired by One Direction. The limited edition make-up collection created by cosmetics brand MUA is available exclusively at Superdrug stores. The collection which is the first make-up tie-in with the band comprises of lipsticks, lip polishes, cheek tints and nail polishes. Lipsticks, nail polishes and lip polishes are each available in five shades, one for each band member. The lipsticks have the One Direction logo embossed onto the product and the band’s signatures on the packaging. The nail colours are embellished with labels shaped as guitar picks featuring images of the band member the nail colour represents. Designs throughout the range reference the band’s journey from X Factor entrants to the world’s hottest boy band.  The cheek tint (£3) is named What Makes You Beautiful after the band’s 2011 debut single, nail polishes (£3) are named Little Things after the 2012 single, and lip polishes (£2.50) and lipsticks (£3) Kiss You after the 2013 single. The range will launch in Superdrug July 31, with further products in the collection launching later this year.