Superdrug has announced that it has established a new PR structure and appointed ZPR and Cow after a recent competitive pitch. Retail specialists ZPR, who have worked with Superdrug since 2006, have been retained to handle all corporate PR and consumer beauty PR. 2014 will see Superdrug celebrate its 50 year anniversary and ZPR has been appointed to handle all PR around the birthday celebrations. In a new appointment Cow has been retained to strengthen Superdrug’s credibility in the health and pharmacy market. The decision to bring in Cow comes at a time when Superdrug continues to invest in its health products and services on the high street and expands its online doctor offering.

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