October sees Superdrug reveal the latest in its Optimum collection of skincare, Optimum PhytoDeluxe. Launching on October 12, Optimum PhytoDeluxe is based on the latest Swiss skincare ingredient, Black Diamond Truffle. Truffles are known to be one of the most deluxe ingredients in the culinary world, now a process has been developed to capture its rejuvenating power and delicate core, rich in amino acids which can help to tone the skin and improve moisture balance. To compound the luxurious nature of the new Optimum collection it also contains an active derived from the world’s most precious metal – platinum. Platinum Matrix-EM is the ultimate ingredient in luxury skincare for mature skin. An exceptional conjugation of precious platinum particles with a potent tetrapeptide, it is clinically proven to boost the synthesis of collagen I and III, helping to reduce the visible appearance of fine lines and improve the skin’s hydration level and its elasticity. Superdrug’s Optimum PhytoDeluxe range has been specially created for women aged 40+ and comprises SPF15 Day Cream and Comforting Night Cream priced at £14.99 each.

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