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Superdrug to open new Makeup Revolution store
September sees the opening of the first Makeup Revolution brand shop within Superdrug, Liverpool One. This new format from the exclusive make-up brand is the first shop in shop from Superdrug, bringing together the entire Makeup Revolution collection in one place for the first time. Digital screens will showcase tutorials and inspiration from the brand’s ambassadors, and highlight special offers and new launches. A further eight stores will see the same format open before the end of the year. In addition to these new brand shops a further 100 stores will host special Makeup Revolution #FastBeauty stands. The installation of these has already begun, Adam Minto of Makeup Revolution comments: “In a rapidly changing and increasingly competitive market Makeup Revolution is the defender of the drugstore, delivering #FastBeauty to the customer who is inspired by trends and market leading innovation at accessible prices. This new bespoke retail proposition will reset the ambition as to what a mass brand can achieve through the constant pulsing of new product, showcasing the complete range, rewarding the #Revoholics with incredible limited edition gifts and always striving to be the best.”
