Health, beauty and vitality supplement specialist Inner Me has re-appointed instinct pr agency to handle all media relations surrounding its nationwide launch into Holland & Barrett. Founded by Nikki Cooper, the health brand which produces carefully blended vitamin complexes and supplements to promote healthy skin, glossy hair, strong nails, increased energy and improved digestion, is set to launch in wellbeing retailer Holland & Barrett this month. instinct pr previously worked with Inner Me for the brand’s 2012 launch and moving forward will handle all consumer media relations, with the aim of increasing awareness amongst the target consumers whilst strengthening Inner Me. instinct pr will use a number of pr tools to help amplify the brand and its offering, including working closely with nutritionist Amanda Hamilton, compiling news stories and wider features, blogger outreach, case studies and celebrity liaison.

innerme.co.uk
@InnerMeLondon