Ultra Sport EU have appointed Contemporary Communications Agency LEPHYR to handle the PR and influencer strategy for Supra with immediate effect. Supra, established in 2006, is a Californian footwear and lifestyle brand that set out to create ground breaking skateboarding shoes to match their skate teams’ style on and off the skateboard. They then began merging into the street/lifestyle world and collaborated with the likes of Jay Z, Steve Aoki and Lil’ Wayne. Now, as Supra evolves and appeals to new audiences, LEPHYR will assist with brand awareness and positioning whilst utilising Supra’s style-lead range; still keeping true to their core skate values. LEPHYR will be working collaboratively to develop the UK and Irish PR & influencer strategy, working closely with fashion editors, stylists and social influencers to editorially tell the brand story and offer engaging experience.

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