Sustainable brand nu-in launches and appoints Avant

    Fashion, beauty and entertainment agency Avant PR has been appointed by sustainable fashion brand nu-in, to manage its launch to press and consumers alike. Avant has worked closely with nu-in on its media launch strategy and will raise awareness of the brand as it releases its first collections in early May, across both national media relations and personal profile opportunities for brand founders, as a part of the agency’s Wider Brand Management service. Founded by industry heavyweight Mike Mikkelborg (formerly of New Look and Gant) and mega-influencers Marcus Butler and Stefanie Giesinger, nu-in has been created with the aim of reducing the impact the industry has on the environment, through a number of initiatives and processes created with sustainability in mind. The brand will launch with activewear, loungewear and underwear collections, as well as trend-led men’s and women’s ranges. Collaborations with influencers and industry figures who share the same ethos and responsibilities will also go live in upcoming months. Avant specialises in fashion, beauty and entertainment PR, with clients including The Cheeky Panda, Liena and Katie Belle. The client win marks the agency’s seventh in 2020 so far.


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