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Swarovski named as principal sponsor for 2014 British Fashion Awards
The British Fashion Council (BFC) today announces a partnership with Swarovski for the 2014 British Fashion Awards, taking place on December 1 at the London Coliseum – see Fashion Insight Events. This partnership will also see Swarovski create custom made awards which will be presented to the winners at the ceremony. This is a return to the British Fashion Awards for Swarovski, which last sponsored the event in 2009 for its 25th Anniversary. Swarovski also runs the Swarovski Collective initiative which supports emerging and established designers at London Fashion Week including newcomers Ashley Williams, Marques’ Almeida and Peter Pilotto who joined existing members Huishan Zhang and Mary Katrantzou for SS15. Established in 1989, the British Fashion Awards celebrates the contributions of British designers, creatives, models and style icons that are renowned for their ability to set the global fashion agenda. It is attended by influential industry leaders, designers, models, retailers and celebrities and is an opportunity to recognise and celebrate the outstanding global influence of the British fashion industry. Categories to be announced on the evening include: Emerging Womenswear Designer, Emerging Menswear Designer, Emerging Accessories Designer, Accessory Designer of the Year, Red Carpet Designer of the Year, Model of the Year, Brand of the Year, International Designer of the Year, New Establishment Designer, Establishment Award, Menswear Designer of the Year, Womenswear Designer of the Year, Isabella Blow Award for Fashion Creator, BFC Outstanding Achievement Award and Creative Campaign Award.
