Swarovski partners with NHS Charities Together
Today, Swarovski has announced they are partnering with NHS Charities Together to support the COVID-19 Urgent Appeal. Swarovski’s brand purpose to #SparkDelight is today more poignant than ever. Aimed to initiate and ignite positivity and joyfulness, Swarovski have partnered with NHS Charities Together to recognise those who have been keeping the nation safe whilst working on the frontline throughout the crisis. During the pandemic the Rainbow has become a key symbol of unity, positivity, and to many a symbol of hope. As part of the ongoing initiative to #SparkDelight Swarovski have pledged to donate 50% of the sales received on selected pieces from the Sparkling Dance Rainbow Collection to NHS Charities Together to show appreciation and support for NHS workers and all they have done throughout this challenging time. Sparkling Dance Rainbow Necklace is priced at £89 and Sparkling Dance Rainbow Pierced Earrings is priced at £89. The brand will donate 50% of net sales from these products to NHS Charities Together. The estimated donation per product sold is £37.