Swatch announces partnership with Mika

 

Swatch has announced a partnership with Mika, the international pop star. The partnership between Swatch and Mika includes Mika wearing the Swatch Touch Blue in his latest single Popular Song and featuring in the TV advertising campaign for the Swatch Scuba Libre collection, which launches in June and features a track, titled Underwater, from Mika’s most recent album, The Origin of Love.