March marks the launch of The ONE by Swedish beauty brand Oriflame. The collection consists of 30 on-trend make-up products, inspired by the latest fashion trends. The range is made up of three bespoke sub-ranges: Everyday Beauty, High Impact and Long Wear. The ONE by Oriflame was launched at Mercedes Benz Fashion Week Stockholm 2014 where it was the official make-up sponsor. Additionally, to support the launch, Oriflame has recruited The ONE Collective: a group of key, on-trend influencers in the fashion and beauty industry including make-up artists, bloggers, journalists, models, stylists and fashionistas to position The ONE at the forefront of fashion and beauty news. By the end of 2014, Oriflame aims to have recruited 100 influential individuals from around the globe. The ONE range will be launching throughout 2014 with the first products launching in the UK on March 22.

www.oriflame.co.uk
@OriflameUK_ROI
@weareoriflame