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Taller Than Your Average (TTYA) appoints PR agency
Fashion and lifestyle PR agency WHITE SMOKE COMMUNICATIONS has been appointed by Taller Than Your Average (TTYA) to handle its PR activity. TTYA is a UK based apparel brand aimed at women 5’9” and taller, offering Jersey essentials and on trend pieces. Founded in 2012 by Irene Agbontaen, who is 5’11” tall, her mission was to make a collection which incorporated well styled comfortable pieces for taller than average women, combining her background in fashion and own experiences as a tall girl. TTYA is currently stocked at Selfridges and ASOS in the UK, and Barneys New York and Beverly Hills stores. TTYA also recently collaborated with Long Tall Sally for autumn/winter 2014 to create an 18-piece collection. The new TTYA 28-piece collection includes jersey staples, tracksuits and boyfriend style jeans ranging from £30 to £100.
