DEFINE FINE luxe travel guides has appointed TaylormadePR to handle its press and publicity. The agency will be managing the launch of the luxe travel guides with the first series including 11 cities: Amsterdam, Barcelona, Rome, Stockholm, Moscow and St. Petersburg, Hong Kong, Ho Chi Minh City, Buenos Aires, Sydney and Melbourne. Each DEFINE FINE book contains a personal and independent selection of hand-picked places, products with local people’s insider tips across each city. The concept is not only redefining luxury travel, but redefining luxury as a concept and experience for each traveller to immerse, inspire and learn. The travel guides are all designed with photography, enveloped in black soft leather. The travel guides are available to order online at definefine.com, RRP £20.

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