Coffin on Cake PR have been appointed to handle the UK communications strategy for the Brand Machine Group. The brand is global licensee and distribution partner for brands including Nike (Young Athlete), Lyle & Scott, Converse, Original Penguin and Ben Sherman, across apparel and accessories for ages 0-15 years. The agency will lead on all fashion focused trade and consumer communications and strategy throughout the UK with immediate effect, covering print, online and social media platforms alongside selective product seeding. Established in 1990, the Brand Machine Group has built a branded apparel and accessories portfolio of licensed and house owned brands, with offices in the UK, USA, France, Spain, Norway, Denmark, Holland and Italy. With more than 25 years’ experience in the children’s fashion industry, the Brand Machine Group is made up of four global companies, including a retail chain and fully audited production facilities.

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