In line with significant investment to revamp and refuel the long-established event, Clothes Show Live has rebranded as The Clothes Show, unveiling the first of its brand and talent line-up for 2015, along with a new campaign. As part of the overhaul, The Clothes Show in association with ALCATEL ONETOUCH will boast a new and improved layout with fresh, innovative features to enhance and enrich the shopping, catwalk and seminar experiences for its visitors. The renovated floor plan will see tighter brand adjacencies throughout the show, with over 500 boutique, high-street and designer brands housed within newly curated sections. Paul’s Boutique, Oasis, South Beach, Love and Glamorous will offer visitors to the show fashion forward collections for autumn/winter 2015; while Pringle, Mawi, Gushlow & Cole, and Bolongaro Trevor are among the first names to be confirmed for the VIP Designer Outlet. Visitors can take a stroll down The Clothes Show’s, Boutique Boulevard, where they will be able to shop in pop up stores from the likes of MinkPink, Wolf & Whistle, Playful Promises, Sugarhill Boutique and House of CB, with more to be added to the mix. A host of hair and beauty brands and luxury treatments, from a blow dry to a manicure and makeover, the show will play home to Rimmel, Elemis, Lee Stafford, THX Total Hair Experts, The Beauty Store and many others. Adding to the consumer experience will be three content-rich stages: The Image Catwalk in association with Cosmopolitan, showing the latest in high-street, graduate and emerging designer collections; The Olympus PEN Style Studio, offering exclusive trend presentations and interviews from leading designers; and the ALCATEL ONETOUCH Fashion Theatre in association with Capital FM, showcasing a high-energy spectacle of fashion, music and dance. British singer-songwriter Ella Eyre will take to the stage of the 5,000-seat atrium on December 6, for the first time, to perform her latest single. Also new for 2015, each performance in the ALCATEL ONETOUCH Fashion Theatre will begin with an insightful trend presentation for autumn/winter 2015 and spring/summer 2016, with the shoppable trends then brought to life in a catwalk showcase, styled by The Clothes Show’s creative director of styling, Karl Willett. In addition to his on-site role, Willett was selected as head stylist, behind this year’s campaign, featuring Sarah-Ann Macklin, Erika Pattison, Hannah Dodd, and Rhiannon Laslett, who were all scouted at The Clothes Show over the last 10 years by Select Model Management, the show’s official model scouting agency. The next edition of The Clothes Show in association with ALCATEL ONETOUCH will take place from December 4-8, 2015, at the NEC, Birmingham. Tickets go on sale from June 10.

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