After 27 years in the NEC Birmingham, The Clothes Show is relocating to Liverpool for July 2017. The new location will be home to the newly branded British Style Collective presented by The Clothes Show, an immersive, interactive and three-day city-wide festival, taking in iconic venues across Liverpool that celebrates fashion, arts and culture on a scale not seen anywhere else in Europe. With the full backing of Liverpool City Council, British Style Collective will form an integral part of the UK’s summer festival calendar, celebrating fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts. The show will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings including Liverpool Cathedral, St George’s Hall, and Camp & Furnace in the Baltic Triangle. The new format will allow visitors access to a multitude of catwalk shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the Echo Arena for a fashion-meets-music theatre performance, food and drink pop-ups, plus access to a timetable packed with educational seminars, designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, and exclusive interviews. In what’s been designed to attract new visitors and exhibitors to the city over one weekend, visitors can also expect a jam packed programme of vibrant nightlife, entertainment and music into the early hours across the city.

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