March 2015 sees the launch of The Dandy Lab, a ‘talking’ menswear shop where fashion collides with technology to tailor the shopping experience around your personal interests. Designed to make your shopping experience easier, engaging and more personalised, The Dandy Lab will enable all the products in-store to talk to you as you browse, narrating stories to bring you closer to the maker. The store will launch on Henrietta Street, Covent Garden, stocking more than 40 brands ranging from menswear, footwear and grooming to lifestyle accessories including British brands and independent designers such as Private White VC, Coeur, and Foxhunt Menswear. Sponsored by partners including UCL, CISCO and We Are Pop Up, The Dandy Lab store is also present on Kickstarter.

www.thedandylab.com
@TheDandyLab