Bauer Media launches The Debrief

 

Bauer Media announces the launch of The Debrief, a new multi-platform digital media brand for constantly connected, influential ABC1 20-something women. Launching in February 2014, The Debrief will deliver a mix of tailored content that mirrors her behaviour 24/7, providing relevant content at the right time and through the right channels. The brand will launch as a digital platform online with a social and community strategy. The Debrief will put a modern take on traditional content pillars. Emotion and humour will be added to fashion and beauty editorial; news will be aggregated to give an opinion on a broad cast of characters; sex content will be funny and frank, giving honest insight and advice, plus there will be the best recommendations around going out (clubs, bars and restaurants) and staying in (food, interiors, books, TV and film). The Debrief will be headed up by Lauren Holleyoake, Publishing Manager of Grazia and Group Digital Director, Mark Hardy.  The content team will be led by Hattie Brett, launch editor of Graziadaily.co.uk and Assistant Editor of Grazia. Creative agency Gravity Road is working with Bauer Media on the creative concept, design and launch plan.