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The Estée Lauder Companies to acquire Too Faced
The Estée Lauder Companies Inc. has announced that it has signed an agreement to acquire Too Faced, the feminine, playful make-up brand renowned for high-quality, stylish cosmetics. Too Faced, one of the fastest growing make-up brands in specialty-multi and online, is expected to strengthen the company’s leadership position in the fast-growing prestige make-up category globally, increase the company’s consumer reach in the specialty-multi channel, and win with millennials – all in strong alignment with the company’s strategy.
