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The Lobby handles Poster Girl
The Lobby has been appointed to handle fashion brand Poster Girl. Poster Girl is made up of the creative partnership of designers Francesca Capper and Natasha Somerville who met during their studies at Central Saint Martins. Poster Girl was launched with Series 1.0 in mid-2016 and the most recent release under Series 1.1 coincides with the spring/summer 2018 season. Moving on from the black and silver chainmail collection which Poster Girl launched with, Series 1.1 includes clashing tones and reimagines the popular pastel trend under a fresh perspective. A driving force behind the designers’ vision stemmed from Zaha Hadid’s architectural fluidity and obsession with water, giving birth to this year’s “liquid metal” chainmail concept. Their grounded ethos of fun aesthetic with serious ethics means all of the piece are expertly crafted in London. The Series 1.1 lookbook was shot on location at Zaha Hadid’s Roca Gallery in London as a solid and otherworldly reflection of where the breakthrough label is headed.
