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THE OUTNET adds beauty to its product offering for the holiday season
Online fashion outlet, THE OUTNET.COM has announced the addition of beauty to its product offering for the holiday season. For a limited time only, THE OUTNET will offer beauty sets from 18 luxury beauty brands. The bath, body, skincare and makeup products will be from a range of brands including Natura Bisse, Lipstick Queen, By Terry, Eyeko, Ren, Goldfaden and Ellis. In addition, a range of sets by 111 Skin, Aurelia and Sarah Chapman exclusively created for THE OUTNET will form part of the offering. Each of the beauty sets will include several full-size, current season products at 20-30% off the RRP, giving THE OUTNET customer an opportunity to experience some of the leading beauty products already available at its sister site, NET-A-PORTER. None of the products within the sets are sold individually. Leading the rollout of beauty on site, Andres Sosa, Director of Global Sales & Marketing at THE OUTNET.COM commented, “We always have the customer at the heart of everything we do. The decision to offer beauty was a direct response to an insight we had into her behavior. Beauty is one of the categories customers always ask us to offer on site and when we surveyed our panel of insiders, formed by 10,000 customers worldwide, we found that more than 88% of them regularly purchase luxury beauty brands. This increases to 94% amongst out Front Row members, THE OUTNET.COM’s VIPs.”
