ZPR has been appointed by The Perfume Shop, the UK’s largest specialist fragrance retailer, to work with its in house team on consumer and corporate PR activity from January 2017. Founded in 1992 and with over 260 shops, The Perfume Shop celebrates 25 years on the high street in 2017 and ZPR will capitalise on this special milestone to help drive brand awareness and footfall. ZPR is a leading retail and consumer PR specialist. Established in 2001, ZPR has a client list that includes Superdrug, Waitrose, Halfords, JD Williams, Lakeland, Hobbycraft and Coral.

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