The Perfume Shop has announced it will continue to fundraise for Alzheimer’s Research UK in 2017, the year when both organisations celebrate their 25th birthdays. The Perfume Shop has worked with the charity since 2014 and has raised £170,000 so far from fundraising in store with customers, suppliers and colleagues getting behind the cause. 2017 will see colleagues offered the chance to participate in a variety of activities, customers involved through in-store activity and joint activity celebrating silver anniversaries.

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