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The Woolmark Company launches e-commerce marketplace
The Woolmark Company has launched an e-commerce marketplace on its consumer-facing website, Merino.com, making Merino wool products more discoverable for consumers worldwide. Called Merino Shop, this online tool is powered by ShopStyle and allows consumers to browse the world’s finest wool clothing and accessories. As an ingredient brand, the Woolmark brand communicates the story of Merino wool and takes consumers on the journey from farm to fashion. But thanks to Merino Shop consumers are now able to link the products they buy back to the story behind each product, adding integrity and authenticity to their purchased goods.
