Luxury tights maker heist has appointed Pavla Kopecna to launch the premium consumer brand and handle all PR and social media. heist is a new luxury tights brand launching in the UK this October. heist tights have a far higher spiral count (equivalent to thread count in sheets) than any other brand on the market, with waistbands created on a separate machine and hand sewn in Italy. They have no leg seams, and their foot seams are sewn under the foot to give the foot an elegant silhouette. The tights come only in black with two denier options, 30 and 50, and two waistband heights. The tights will only be available online at heist-studios.com with prices from £19. Pavla Kopecna’s remit includes driving purchase intent and building recognition for the brand aimed an affluent, female demographic to show that tights can be as luxurious, creative and seductive as lingerie. The agency will run heist’s PR office and social media and launch the brand in the UK in October, with additional country launches from 2016.

heist-studios.com
@heiststudios
pavlakopecna.com
@pavlakopecna