Timberland has announced the opening of its first purpose-led flagship store in Europe, located at 5-7 Carnaby Street in London’s West End. With living trees, a full height living green wall, and natural elements throughout, the 2,594 sq. ft space immerses visitors in the brand’s Creative Vision, which sits at the intersection of nature and fashion. The purpose-led space showcases a natural but urban materiality to bring nature into the city and encourage interaction and exploration. And powerful stories of eco-innovation showcase the brand’s commitment to a greener future.

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