Topshop is launching a multi dimensional celebration of the British attitude and energy towards festival style through all its stores and digital platforms globally. British Festival style is one of the most heralded looks and Topshop is channeling that iconic style into product, content and entertainment. The campaign centres around ‘The discovery of music’ and will see live ‘secret pop-up gigs’ from the newest and coolest artists on i-tunes as well as established acts. The gigs will take place at secret locations all over the world, invitations will be given randomly to customers shopping on tablet, mobile and in store as a surprise. There will also be a series of online competitions and clues that customers can follow to win tickets. Topshop have designed a whole festival collection that captures the mood and irreverent style of British festival goers. As one part of the launch of the collection the Topshop in house design team worked with Kate Bosworth to create the perfect festival wardrobe with 16 signature pieces based on Kate’s personal style – Bosworth road tested some of these looks at this months Coachella festival. The pieces that Kate Bosworth inspired will be launched via a short interactive film hosted on Topshop.com and social platforms.