UK’s first rental subscription for men and women launches today

    Today sees the launch of The Devout, the UK’s first monthly rental subscription service for both men and women. The Devout is a brand new fashion rental subscription for men and women providing designer and everyday wear to rent every month. For a monthly subscription fee of £79, choose five items from everyday essentials to high-end party wear, with premium brands, the latest designer staples and vintage items all on offer. At the end of the month, these are swapped for five fresh items. The Devout is aimed at fashion-savvy men and women in their 20s and 30s. Designer casual, work wear, loungewear and evening wear all on offer from brands including Whistles, L.K.Bennett, Selected Homme, Selected Femme, Levi’s, Tommy Jeans, Calvin Klein Jeans, Jack & Jones, Farah, Original Penguin and vintage Ralph Lauren, alongside Australian brand Afends which offers durable, eco-friendly and timeless apparel. Once the clothes can no longer be rented, they’ll be put in the outlet for sale. Any unsold items will be passed on to The Devout’s charity partner, Shelter. The Devout is proud to support Shelter, which exists to defend everyone’s right to a safe and secure home through its frontline services and campaigning work. The Devout is working with the housing and homelessness charity by donating ex-rental fashion to Shelter’s charity shops, helping to raise vital funds in the fight against homelessness. To find out more about The Devout and how it works, visit www.thedevout.com.


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