Lingerie brand Ultimo has announced the launch of its Side Hook Bra. Instead of fastening at the back and leaving a bra hook showing, the new Ultimo side-hook bra fastens on the side, for a seamless back. This new multiway solution is ideal for party dresses and low back tops, combining the support of a bra with the style benefits of a bandeau. The bra comes with two interchangeable backs, one lace, and one clear and offers a boost with removable gel inserts. The campaign features model Petra Nemcova. Priced at £35.

www.ultimo.co.uk
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