Musician and music producer Pharrell Williams has partnered with Uniqlo as a collaborator and spokesperson for the UT 2014 Spring Summer collection. Launched in 2003, UNIQLO’s UT T-shirt brand is rebranding as The New Model T, a collection produced by its creative director and street fashion icon NIGO. The UT 2014 Spring Summer collection comprises around 35 themes in more than 1,200 colours and patterns, and features a line in collaboration with Pharrell’s”i am OTHER” creative collective. Pharrell will appear in the campaign images and a TV commercial for the UT 2014 Spring Summer collection. The collection will include men’s and women’s T-shirts and caps available in the 14 countries and regions around the world where UNIQLO operates. In addition, the new TV commercial for UT to be released in April will feature a song from Pharrell’s new album “G I R L”. The commercial, and video of an exclusive interview, will be available on the UNIQLO website from April. The limited edition “Think other” T-shirt (pictured) will be available online from March 6 at 9am for the first 240 customers.

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