Architectural and experimental footwear brand United Nude announces the launch of its third exhibition and pop-up store at Selfridges, London. Selfridges is hosting a festival to explore the creative mind, and the ways imagination and wonder can enable innovative thought. The Festival of Imagination originates from two of Harry Gordon Selfridges most cherished mantras: ‘Develop imagination, throw away routine…Imagination is the mother of originality, we encourage imagination in every way possible.’ The exhibition focuses on the United Nude’s ever blurring boundaries between fashion, art and architecture. Providing a dual store experience, this is an opportunity to understand the brand’s design process, and combining a modern day shoe art installation, with the shopping experience. The display will take the form of contemporary art exhibition, featuring shoes like the Masha Ma x United Nude shoe, the futuristic 3-D printed collaboration shoe with Iris van Herpen and the Fang shoe, worn in the latest Hunger Games 2 film. Available to purchase throughout the duration of the exhibition will be the Lo Res collection and the exclusive NOVA shoe designed in collaboration with architect ZahaHadid. The United Nude exhibition and pop-up shop will be available until February 9.

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