Push PR has been appointed by fashion designer Vanessa Gounden to handle its UK PR campaign. Launched in London in 2011, Vanessa Gounden is a luxury womenswear brand. Vanessa’s signature style combines bold prints and patterns with innovative tailoring techniques, such as 3D layering. Vanessa is set to unveil her first flagship store on Conduit Street to guests at an intimate event this week – see Fashion and Beauty Insight Events. Alongside Daisy Lowe, Vanessa will be opening her new luxury womenswear store to a private guest list comprising of curators and leaders within the art and fashion industry. The new flagship store reveals the intrinsic fusion of art and fashion, offering a unique sensory retail experience. As customers arrive at the store they will be greeted with a digital living visual wall, showcasing the brand’s latest motion pictures, translating the story behind each of Vanessa’s thought provoking designs. Inspiration for the interior is derived from a gallery backdrop, with collections displayed on aerial rails and their story clearly communicated on each garment. With a minimalistic interior and natural lighting, attention is drawn to the vivid prints and colours that are the focus of each design.

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