Vans has announced the launch of its all new #VansFamilyLondon project which will take place at Vans’ flagship Carnaby Street store through a series of consumer-facing events over the coming weeks. The events will bring together Vans’ key brand pillars of Action Sports, Street culture, Creativity and Music with an evening of activity planned for consumers. Kicking things off in true Vans style on September 14 is three-piece band FREAK. With their hard hitting indie rock and energetic tunes, they’ll perform brand new songs from their latest EP. The #VansFamilyLondon initiative will see a calendar of activations take place surrounding key brand stories and product launches as well as a chance for consumers to experience Vans’ rich brand ethos in the heart of London. All in-store activations will be free to the public on a first come first served basis. Consumers can register their interest online. The project will allow the consumer direct access to the wider Vans family of athletes, artists and ambassadors, the opportunity to be creative through workshops as well as a first look at new products coming into store. See Events.

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