Lady Gaga announced as the face of Versace’s SS14 campaign

 

Versace confirms Lady Gaga as the face of its spring / summer 2014 campaign, marking the first time that Lady Gaga has starred in any fashion advertising. Lady Gaga appears in a series of images shot in London by Mert Alas & Marcus Piggott, wearing pieces from the spring / summer 2014 ready-to-wear and accessories collections. Donatella Versace comments “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”