Skincare brand Vichy has announced the launch of its Liftactiv Supreme day cream. Available from January 2015, the product is designed for continuous correction for wrinkles and firmness to preserve the youthfulness of the skin during the day and over the long term. The formula is enriched in 3D optical correction technology that transforms the surface of skin, both visibly and to the touch. This 3D sensoriality is delivered thanks to a combination of blurring particles, mattifying powders and white micro-pearls that instantly smooth out the surface of the skin and illuminate the complexion.Ingredients include: adenosine, which offers a dermo-smoothing effect to counteract wrinkles setting in over the course of the day; caffeine, which fights the ageing signs of fatigue (dark circles, under-eye puffiness) and loss of radiance by stimulating, draining and energising the skin; whilst rhamnose at 5% fight against long-term signs of ageing and neohesperidin 2% combats loss of radiance, counteracts inflammation and strengthens skin’s protective barrier. Liftactiv Supreme is priced at £31 available from larger Boots stores and online.

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