Victoria Beckham to launch e-commerce site

 

Victoria Beckham set to launch debut e-commerce site in spring 2013. The new website will feature her accessories, eyewear, denim and Victoria Beckham line. The e-commerce site will serve customers in the UK, USA and Europe at the initial launch with plans to roll out sales in additional territories.

 

As well as adding a transactional element to the website, Beckham has also teamed up with Jonny Lu and Isaac Lock to provide the art direction, as the site will also include branded content that users will be able to share using social media channels.

 

Victoria Beckham says: "My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer.

 

"The site will be ever evolving, featuring never seen before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer."