Waitrose has announced the launch of its Pure Hydration range. Products include a hot cloth cleanser, cleansing and exfoliating powder, facial oil and clay mask. The products have been carefully formulated, and enriched with cotton milk and cotton seed oil to leave skin feeling soothed, nourished and soft. The Waitrose Pure range has been redeveloped as Waitrose Pure Sensitive and has re-launched with new additions to the collection, including a cleansing and exfoliating powder, which when added to water gently cleanses and exfoliates skin, lifting away make up and impurities in one easy step. The Pure Sensitive skin and hair care range has been developed using white water lily extract, traditionally used to treat inflamed skin and known as an anti-oxidant and for its calming properties, making it kinder to delicate hair and skin. Prices start from £2.

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