Natural beauty brand Weleda has teamed up with graduate fashion students of Northampton University as part of a year-long campaign to mark the 90th anniversary of its original and best-selling skincare product, Skin Food. Challenged to create designs inspired by the iconic backstage beauty hero, the students work will be showcased by Weleda during London Fashion Week in front of a high profile judging panel including Fashion Commentator Caryn Franklin, plus Tracy Mulligan, Creative Director of sustainable fashion brand People Tree, Diana Verde Nieto, Founder of Positive Luxury, Julie King, Head of Fashion at the University of Northampton, and Weleda’s Regional Director for Western Europe, Peter Brändle, who together will select a designer to win the Weleda Skin Food Fashion Award and bursary, and a year’s supply of Weleda skincare. The project with Northampton University is just one way that Weleda is celebrating the special relationship Skin Food has forged with the world of fashion in its anniversary year. Earlier this year Weleda continued to support emerging talent with sponsorship of Northampton University’s graduate fashion show in June and is also partnering with Felder Felder at London Fashion Week this September to help communicate the brand’s new sustainable messaging. The winning Skin Food design will be announced on September 17 at a dedicated Fashion Week party with the judges picking their favourite showcased design from a shortlist.

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