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Wella Professionals Couture Colour sponsor PPQ’s SS16 show at LFW
Wella Professionals Couture Colour has announced its sponsorship of the PPQ SS16 show at London Fashion Week. The show, which takes place on September 18, will see the brand showcase its new Mineral Collection by Koleston Perfect INNOSENSE. The collection offers five on-trend shades inspired by earth, minerals and stone for a saturated but not heavy colour result. Shades include 4/17 Medium Ash Brunette Brown, inspired by the earthy, mineral-rich layers of rock; 6/17 Dark Ash Brunette Blonde, influenced by the naturally occurring reddish clay; 7/18 Dark Ash Pearl Blonde, galvanized by the culmination of all minerals, 9/81 Very Light Pearl Ash Blonde, inspired by layers of cool, beige rock; and 10/95 Lightest Cedre Mahogany Blonde, stirred by the pastel-coloured sand deposits. Additionally, Wella Professionals and PPQ have also collaborated to create an exclusive care bag for salons to give away to their Couture Colour clients.
