White Tiger PR has been appointed by solo travel and tours experts, Flash Pack. The agency’s remit includes building brand awareness and reinforcing the positioning of this new concept in travel in the high net-worth UK market. White Tiger PR will be responsible for implementing creative, targeted media relations and brand campaigns including the development of innovative media experiences, brand partnerships and profiling initiatives. The kick off campaign will focus on encouraging men to Flash Pack following recent research which suggests men would rather waste holiday allowance than travel in a group. Flash Pack was founded by 30-somethings Radha Vyas and Lee Thompson who were frustrated by the lack of appealing group travel tour companies for single travellers their age. It specialises in small group adventures and experiences for like-minded solo travellers in their 30’s & 40’s in comfort and style, across Africa, Asia, Europe and South America. Uniquely, Flash Pack arranges for like-minded solo travellers to get together socially over ‘Supper Clubs’ giving them a chance to experience different cuisines & cultures, meet and break the ice before having even travelled.

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