Whitehair Co has been appointed to handle PR activity for Holloway Smith Noir and diffusion brand Gigi Noir. The label offers a range of luxury boudoir accessories, tease wear and bespoke lingerie dedicated to pleasure play. Available to purchase online at hollowaysmithnoir.com and from boutiques globally, including Coco de Mer, the collection features the most luxurious (and expensive) nipple tassels in the world. All products are handmade in the sister’s Holborn studio using recycled leather, Swarovski and sequins. Gigi Noir is a playful and fun accessories brand offering multi use collars, cuffs, headbands, tassels and blindfolds, all with sequins, soft leather and Swarovski crystals, which launches onto ASOS this month.

www.hollowaysmithnoir.com
@hsnoir