Who Can Cut It? has relaunched and unveiled a new directory style website along with a new annual awards ceremony. The site offers two tiers, covering the latest hair and beauty news and a platform for visitors to access salon reviews as well as leave their own reviews. The site also enables salons to create a profile about their services, providing the opportunity to target visitors on the site. Who Can Cut It? helps to remove the risk of finding a new hair salon by helping potential clients make an informed choice after accessing the reviews available. An annual membership is priced at £100 + VAT (usually £200 + VAT) for salons, which includes access to a profile feature to showcase collections and input across editorial features.

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