will.i.am today launches his first-ever eyewear collection, ill.i Optics. The entrepreneur and glasses connoisseur has partnered with Australian designer George Gorrow to create a collection of sunglasses and optical styles for men and women – designed in LA, handmade in Italy and born from a life-long passion for experimental eyewear. The collection pays homage to the evolution of eyewear; drawing inspiration from rare vintage shapes – twisted and reworked to create something new and fresh, progressive and timeless. Key influences include the eponymous frame choices of 1980s hip hop pioneers and the oversized glasses worn by graffiti characters of the decade; as well as memorable moments from will.i.am’s early career. Every pair of ill.i Optics is designed to be a standout piece, featuring unique material combinations of acetate and metal – with bold technical aspects such as flatter four-point lenses. Further optical shapes launching early next year adopt a world history of eyewear, redefined and modernised with diverse use of finishes and materials to create a luxurious collection. ill.i Optics eyewear is available from selected retailers worldwide from September 16. Prices start from £170 for optical styles and £180 for sunglasses.

ill.i.am
@iamwill