Bioderma has appointed beauty PR agency Wizard Public Relations to handle its UK PR. Prescribed by physicians and recommended by pharmacists, Bioderma has a unique approach of dermocosmetics skincare: biology at the service of dermatology. Bioderma believes that temporary relief alone is insufficient in treating most skin problems. Consequently, it offers a holistic, corrective solution for each skin type. Through enabling skin to achieve a sustainable recovery of its original wellbeing, Bioderma allows it to restore its natural balance.  All the products are performance driven, high tolerance dermo-cosmetics. To answer each skin specific dermatologic concern, five ranges will initially be launched in the UK: Atoderm for dry & atopic skin; Sensibio for Sensitive Skin; Sebium for Oily and acne prone Skin; a full high protection PHOTODERM suncare line and a line specifically for dehydrated skin: Hydrabio. Bioderma will be available from leading pharmacists nationwide and dermatologists.