Wolf & Badger has announced the official launch of its new beauty and kidswear verticals. The beauty edit will comprise a selection of luxurious brands that value the importance of organic and natural qualities, as well as sustainability. One of the reasons for seeking brands with this focus is due to recognition by Wolf & Badger of the importance of sustainability and ethical consciousness. Some of the brands include Aroma Lab, Bad Norwegian, Honey Corn, Melchior & Balthazar, MOA (pictured) and Skin & Tonic. The kidswear range will be sold both online and in the company’s two London boutiques, catering to children aged between 2-13 years. Aiming to carry around 50 brands in each of the two categories by the end of 2016, Wolf & Badger will continue to carefully assess and gradually expand these ranges based on the feedback from their customers. This venture officially launches on May 27.

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