New women’s watch brand Daisy Dixon has appointed Label PR to manage all UK press and publicity. Label PR has been tasked with launching Daisy Dixon to market with a schedule of press and blogger activity, alongside a systematic VIP gifting campaign. The brand offers a playful take on timepieces and injects colour and prints to watch faces, for a clear point of difference from competitors. Daisy Dixon, stocked on ASOS, joins a client roster that includes Boots brand Mark Hill, Freeman Grattan Holdings brands Swimwear365 and Curvissa, Bosch, Transform Cosmetic Surgery, Lavish Alice, Rare London and Footasylum. Additionally, Label PR has announced the appointment of Jane Pearson as Senior Account Executive. Jane joins Label PR following a three-year post at luxury brand Mulberry where she was Press Officer and Brand Budget Co-Coordinator. Jane will work across the agency’s beauty and fashion divisions on brands such as Mark Hill Hair and Fragrance Direct, delivering across PR, event, blogger outreach and link acquisition services, effective immediately.

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