Fashion and lifestyle PR agency SPRING London has been appointed to handle PR activity for Hofmann Copenhagen. Founded in its namesake city in 2011 by designer Heidi Hofmann, the brand draws on inspiration from the effortless style of the metropolitan woman. The clothes consist of everyday classics accented by Hofmann’s unique aesthetic, a clever play of silhouettes and volumes with bold use of colour and prints. For autumn/winter 2014, the shapes of the collection have distinct outlines. Jackets and blouses are squared with shorter and wider sleeves. Skirts and dresses are either cut mid-calf length or short. The collection is contemporary with both biker and bomber jackets and sweatshirts reinvented in leather and organza and this is paired with sophisticated roll necks and figure hugging dresses. Having previously worked for Chloé, By Malene Birger and DAY Birger et Mikkelsen Heidi has more than a decade of experience in contemporary women’s design.

www.hofmanncopenhagen.com