Yardley London has announced the introduction of Hermina, an intense, feminine floral woody fragrance inspired by the ‘First Lady’ of the House of Yardley. Named after the wife of William Cleaver – heir to the finest soap and perfumery establishment in London at that time – Hermina’s father, also a William, soon became the first ‘Yardley’ to officially own the business, since the original founder tracing back to the early 17th century. New for 2016, Hermina honours the rich 245 year history of the House of Yardley in a modern way, whilst celebrating the high society fashionista that was Hermina Yardley. Reflecting the olfactive trend for androgynous floral woody scents for women, Hermina captures the essence of powerful sensuality, with prominent perfumer Nelly Hachem-Ruiz, creating a blend of pear, lemon and bergamot with basil in the top notes. This leads to a heart of fig, peach flower, black pepper and heliotrope, complemented by a warm woody and spicy amber base. Presented in a solid cubic bottle and mirrored by a slick chrome closure in the same robust shape, both the fragrance and bottle design appeal to the strong, yet sensual modern woman. The new Hermina Eau de Toilette sits within the Yardley London Signature fragrance collection. Hermina comes as Eau De Toilette £19.99 (50ml). Available from February 2016.

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